• MicroStrategy plans to release Bitcoin Lightning Network applications and solutions by 2023.
• These solutions will include online content monetization, enterprise marketing, web paywalls, and internal corporate controls.
• MicroStrategy will be showcasing these solutions at their upcoming Bitcoin event in the first quarter of the year.
MicroStrategy, a software firm, is looking to branch out of regular software applications and into Bitcoin, leveraging their existing knowledge to provide enterprises with tooling for the Bitcoin and Lightning ecosystem. Executive chairman Michael Saylor spoke about the company’s plans in a Twitter Spaces room on Wednesday, mentioning that they want to make it possible for any enterprise to spin up Lightning infrastructure in an afternoon and onboard thousands of employees or customers.
Areas that MicroStrategy is exploring for Lightning services include online content monetization, enterprise marketing, web paywalls, and internal corporate controls. Every chief marketing officer should be able give away satoshis –– Bitcoin’s smaller denomination unit –– as incentive for customers to post reviews or give feedback. Saylor also said that they expect to show something from their efforts in the first quarter of the year, and that their upcoming Bitcoin event will feature a “Lightning for corporations” agenda to dive deeper into the company’s plans for the ecosystem.
MicroStrategy plans to release software applications and solutions powered by the Bitcoin Lightning Network in 2023, aiming to make it easier for enterprises to use Bitcoin and the Lightning Network in their operations. They are hoping to make the Lightning Network more accessible, and to drive greater adoption through their efforts. It will be interesting to see what they come up with in the months ahead, and how their solutions will be received.